PRIVACY POLICY

FLOURISH YOU SUPERFOODS

Effective Date: 21st April 2025

1. INTRODUCTION

Flourish You Superfoods ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://www.flourishyousuperfoods.com/ (the "Website") or purchase our products.

Please read this Privacy Policy carefully. By accessing or using our Website, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.

2. INFORMATION WE COLLECT

2.1. Personal Data

We may collect the following personal data:

Identity Data: first name, last name, username or similar identifier
Contact Data: billing address, delivery address, email address, telephone numbers
Financial Data: payment card details (processed securely through our payment processors)
Transaction Data: details about payments to and from you and other details of products you have purchased from us
Technical Data: internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Website
Profile Data: your username and password, purchases or orders made by you, your interests, preferences, feedback, and survey responses
Usage Data: information about how you use our Website and products
Marketing and Communications Data: your preferences in receiving marketing from us and our third parties and your communication preferences

2.2. Non-Personal Data

We may also collect non-personal data, such as anonymized demographic information, which does not identify you.

3. HOW WE COLLECT YOUR INFORMATION

3.1. Direct Interactions

You may provide us with your personal data when you:

Create an account on our Website
Purchase our products
Subscribe to our newsletter
Request marketing materials
Enter a competition, promotion, or survey
Contact us with inquiries or feedback
Join our waitlist for new products

3.2. Automated Technologies

As you navigate through our Website, we may use cookies, web beacons, and other tracking technologies to collect information about your equipment, browsing actions, and patterns. See our Cookie Policy section for more details.

3.3. Third Parties

We may receive personal data about you from various third parties, such as:

Analytics providers
Advertising networks
Search information providers
Payment service providers

4. LEGAL BASIS FOR PROCESSING PERSONAL DATA

We will only process your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Where we need to perform the contract we are about to enter into or have entered into with you
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests
Where we need to comply with a legal obligation
Where you have given consent for us to process your personal data for a specific purpose

5. HOW WE USE YOUR INFORMATION

We may use the information we collect about you for the following purposes:

To register you as a new customer
To process and deliver your orders
To manage your relationship with us
To administer and protect our business and Website
To deliver relevant Website content and advertisements
To use data analytics to improve our Website, products, customer relationships, and experiences
To make recommendations to you about goods that may be of interest to you
To comply with legal obligations

6. DATA RETENTION

We will only retain your personal data for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and whether we can achieve those purposes through other means.

7. DISCLOSURE OF YOUR INFORMATION

We may share your personal information with:

7.1. Third-Party Service Providers

These include providers of:

IT and system administration services
Payment processing services
Delivery and fulfillment services
Marketing services
Customer relationship management services

7.2. Professional Advisers

Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.

7.3. Regulatory Authorities

Government bodies that require us to report processing activities.

7.4. Business Transfers

If we are involved in a merger, acquisition, or sale of all or a portion of our assets, your personal data may be transferred as part of that transaction.

8. INTERNATIONAL TRANSFERS

We may transfer your personal data to countries outside the UK and European Economic Area (EEA). Whenever we transfer your personal data outside the UK or EEA, we ensure a similar degree of protection is afforded to it by using specific contracts approved for use in the UK and EEA which give personal data the same protection it has in the UK and EEA.

9. DATA SECURITY

We have implemented appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We limit access to your personal data to employees, agents, contractors, and other third parties who have a business need to know.

We have procedures in place to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

10. YOUR LEGAL RIGHTS

Under data protection laws, you have rights in relation to your personal data, including:

Right of Access: Request a copy of the personal data we hold about you.
Right to Rectification: Request correction of incomplete or inaccurate personal data.
Right to Erasure: Request deletion of your personal data in certain circumstances.
Right to Restrict Processing: Request restriction of processing your personal data in certain circumstances.
Right to Data Portability: Request the transfer of your personal data to you or a third party.
Right to Object: Object to processing of your personal data in certain circumstances.
Rights Related to Automated Decision-Making: Not be subject to decisions based solely on automated processing that produce legal effects.

You will not have to pay a fee to access your personal data or exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.

11. COOKIES AND TRACKING TECHNOLOGIES

11.1. What Are Cookies

Cookies are small text files placed on your device when you visit our Website. They allow us to recognize your device and store information about your preferences or past actions.

11.2. Types of Cookies We Use

Essential Cookies: Required for the operation of our Website.
Analytical/Performance Cookies: Allow us to recognize and count visitors and see how visitors move around our Website.
Functionality Cookies: Used to recognize you when you return to our Website.
Targeting Cookies: Record your visit to our Website, the pages you visit, and the links you follow.

11.3. Managing Cookies

Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse cookies or to alert you when cookies are being sent. However, if you disable or refuse cookies, please note that some parts of our Website may not function properly.

12. MARKETING

We may use your personal data to form a view on what products may be of interest to you. You will receive marketing communications from us if you have requested information from us, purchased products from us, or provided us with your details when joining our waitlist, and in each case, you have not opted out of receiving marketing.

You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.

13. CHILDREN'S PRIVACY

Our Website is not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this Website or through any of its features.

14. CHANGES TO OUR PRIVACY POLICY

We may update our Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. If we make material changes to how we treat our users' personal data, we will notify you through a notice on the Website home page.

15. CONTACT INFORMATION

If you have any questions about this Privacy Policy or our privacy practices, please contact us at:

Email: [email protected]
Website: https://www.flourishyousuperfoods.com/

16. COMPLAINTS

You have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

Last Updated: 21st April 2025